10 cases filed and investigated, Hohhot launched a special campaign to rectify infringement of the exclusive right to use the "Apple" registered trademark

On August 22, the reporter learned from the Hohhot Market Supervision Administration that in recent days, the Hohhot Market Supervision Administration has received reports from trademark owner Apple Computer Trading (Shanghai) Co., Ltd. and third-party intellectual property agency Guangzhou Hongyu Trademark Agency Co., Ltd., claiming that certain stores in Hohhot have used the trademark“”The act of registering a trademark with graphics and labeling it with the words "Apple Authorized Flagship Store". After receiving the report, based on the reported clues, law enforcement officers quickly identified relevant shops within the city's jurisdiction and carried out a special rectification action deployment, carrying out rigorous and effective rectification actions.“”Graphic registration trademark and labeling with the words "Apple flagship store" or "Apple authorized flagship store"; The decoration of the business premises is similar to that of an officially authorized store, and the staff wear“”Marked work clothes; Display various types of printed products on display cabinets in business premises“”Mobile phone protective cases and other accessories for graphic registration trademarks. According to preliminary identification by trademark owners, some of the phone cases, charging heads, and other phone accessories sold by some merchants are counterfeit products with Apple's registered trademark. The above-mentioned actions of the parties involved have caused their sales and repair services to be associated with the Apple registered trademark, confusing consumers and infringing on the legitimate rights and interests of the trademark owner. As of now, the Market Supervision Administration of Hohhot City has filed a total of 10 cases for investigation. Based on the price reference provided by the trademark owner, the total value of counterfeit apple accessories investigated is over 200000 yuan.